CAHS’ Prevention and Wellness Division rolled out its third installment of the major awareness campaign, known as “Project Sticker Shock,” on Nov. 17, at Hi Nabor Supermarket on Florida Blvd.
The campaign warns that penalties for buying alcohol for persons under 21 include arrest, jail, fines, and loss of driver’s license.
The “Sticker Shock” campaign will continue in CAHS’ seven-parish region for at least the next two years and will include warning stickers on coolers and shelving where alcoholic beverages are sold. Decals, poster displays, media ads, and social media posts will round out the initiative.
We appreciate the strong support of and participation by the following persons and agencies:
- Agent Barry Durbin, East Baton Rouge Parish Office of Alcoholic Beverage Control
- Bria Lee-Hicks, Capital Region Planning Commission
- Chanita Vasquez, Louisiana Highway Safety Commission
- Dawn Collins, CAHS “Sticker Shock” Project Coordinator
- Agent Emeal Brown, Office of Alcoholic Beverage Control
- Joe Crowell, General Manager, Hi Nabor Supermarket, Baton Rouge, LA
- Marva Bolden, Teacher, Belaire Magnet High
- McKinley & Belaire High School students
- Susan Thornton, ICARE, McKinley High School
- Thea Robinson, ICARE, Belaire High School
- Whitney Thomas, WVLA-TV, Fox-44
