Capital Area Human Services is waging a campaign on television and social media to raise awareness about the addictive and deadly nature of opioids, evidenced by the fact that deaths from opioids in Louisiana tripled between 2018 and 2021.
In 2021, 1,323 people died from opioid-involved deaths, and CAHS’ campaign in its seven-parish region draws attention to the types of prescription opioids commonly found in medicine cabinets that can lead to addiction in just a few doses. Those opioid types include hydrocodone (Vicodin), oxycodone (OxyContin), codeine, morphine, fentanyl, and Percocet.
The CAHS campaign includes information to help individuals and families prevent issues with opioids. The outreach also includes video testimonials from persons who are in recovery from opioids and other drugs. Click here to see Derrick Miller’s testimonial.
Among other things, the campaign informs that opioids are highly addictive, can stop breathing and the heart from beating, and pose a risk for all age groups, genders, races, ethnicities, and socioeconomic groups.
Click here to see CAHS’ social media campaign
Click here to see CAHS’ television ad