CAHS offices will be closed Monday, May 27, 2024, in observance of the Memorial Day Holiday.   

“Sticker Shock” launches to prevent alcohol sales

November 22, 2022

CAHS’ Prevention Division launched a major awareness campaign on Nov. 22, 2022, at Calandro’s Supermarket on Perkins Road in Baton Rouge, warning that it is illegal to purchase alcohol for persons under 21.

“Sticker Shock” campaign launch, Nov. 22, 2022

The “Sticker Shock” campaign will continue in CAHS’ seven-parish region for at least the next three years and will include warning stickers on containers of alcohol, decals and posters in stores, television ads, and social media outreach.

The campaign warns that penalties for buying alcohol for persons under 21 include arrest, jail, fines, and loss of driver’s license.

Watch WBMB-TV’s news report here
Watch CAHS’ television commercial here

We appreciate the strong support of and participation by the following persons and agencies:

Student volunteers, accompanied by adults, placed warning stickers on containers of alcohol.

• Karen Wooley, “Sticker Shock” Project Coordinator
• Sashika Baunchand, Founder and President, Outstanding Mature Girlz (OMG)
• Khy’ryn Jefferson, President and CEO, The Youth Community BR
• Renisa Broussard, Director, Gulf Coast Social Services
• Dr. Patricia Norwood, Director of Mirror of Grace
• Agent Barry Durbin, East Baton Rouge Parish Office of Alcoholic Beverage Control
• Bria Lee-Hicks, Capital Region Planning Commission
• Cpl. Andrew Palermo, East Baton Rouge Parish Sheriff’s Office
• Trooper Christian Reed, Louisiana State Police
• Chanita Vasquez, Louisiana Highway Safety Commission
• Blaize Calandro, III, and Jamyra Battley, Calandro’s Supermarket (Perkins Road)